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American Retail Newsletter
RETAIL AND DECOR NEWS FROM AROUND THE COUNTRY
A publication by OFF THE WALL COMPANY
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Oct 6, 20221 min read
The Printed Word
With two superwide-format hybrid inkjet printers often running 24 hours a day, Off the Wall is equipped to create signs on various...
Sep 27, 20221 min read
Structural Signage
Typically we think of signs as two-dimensional graphics affixed flat to a wall. The first signs, though, were three-dimensional...
Sep 16, 20221 min read
Off The Wall Murals: Large, Grand, Effective
Murals are different from all other signs in that they are organically connected to the architecture in which they exist. Both walls...
Aug 31, 20221 min read
The Writing On The Wall
Signs are the most efficient and reliable workers a store can have. They wait patiently to communicate with customers and do so from the...
Aug 22, 20221 min read
Check These Out
Checkout stands and lights are the last contact customers have with a store until the next time. The design and fabrication in these...
Aug 12, 20221 min read
Leading The Way
Aisle markers are handy. Imagine roaming the rows of products in a supermarket without them. But way-finders should have the deeper...
Jul 29, 20221 min read
Giant Souderton - One of the Pennsylvania Food Store's Latest Remodels
As part of its strategy to expand its presence in Pennsylvania following a successful year of growth and transformation, Giant Food...
Jul 22, 20221 min read
The Impact of Back-Lit Signs
Lighting in many stores stops at illumination, and most of that is aimed at products. Back-Lit fluted polycarbonate panels - ShopRite -...
Jul 15, 20221 min read
Line and Pattern in Retail Decor
Lines in retail decor lead the eye and hopefully the feet towards a destination. Patterns communicate feelings and create a mood. Ahold...
Jul 7, 20222 min read
Convenience Stores, Quality Food, and Perception
Fifty-three percent of consumers believe convenience food stores offer food of equal or greater quality to food of established fast-food...
Jun 16, 20223 min read
Store Design And Increased Sales
Effective retail design encourages customers to start looking for products as soon as they enter the store. The layout, signage, color...
Jun 9, 20222 min read
Dimensional Signs
Signs in supermarkets and other retail spaces communicate with customers: "Ladies garments over here," or "Here is where the Deli is."...
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