4 trends that have the potential to re-shape grocery in 2024

A recent article by Arielle Feger in E-Marketer outlines four exciting trends for 2024 in grocery stores.

1. Retail media ad spending will grow 28.6% to $60 billion, with in-store advertising accounting for $370 million.

2. Amazon will continue to refine its grocery strategy with free deliveries on orders of $35 or more for Prime members and more Amazon Fresh grocery stores opening after a yearlong pause. This could improve Amazon's position agains Walmart in 2025.

3. Although it remains unclear whether consumers will spend more in 2024 despite inflation cooling, the good news is that private-label sales are forecasted to go up.

4. The potential game-changer: the Kroger-Albertson merger.

For a closer look, click here.