Among the many findings in this Yahoo Finance Report compiled from researchandmarkets.com, dairy-based chocolate was listed as the favorite among consumers in the United States ice cream market. But dairy-based vanilla is the most popular canvas for personalized blends and toppings.
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While those findings may not be surprising, the study also uncovers more intriguing statistics. Dividing the US market into Impulse, Take-Home, and Artisanal, for instance, the Impulse category is poised for the most significant growth in the next six years.
At the same time, cups and cones are becoming more desired in the US than sticks, bricks, tubs, and other packaging types.
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In spite of all this, however, consumers still mostly prefer to get their ice cream from supermarkets.
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For more details on these and other findings, click here and here.